Digital Marketing

Been seen…

Digital marketing is crucial for your business's success

You could have the best website in the world, but if nobody can find you online then all that time and investment can be in vain. In the past, some simple on-page SEO and minimal marketing could get you relatively high on search results. But unfortunately that no longer is the case.

Digital marketing is an overall strategy to help drive traffic to your website and promote your business. It encompasses three main area’s, which are SEO, PPC (Google Adwords) and social media marketing. And Email marketing is a great way to maintain relationships with your audience.

What strategy is best for your business depends on the type of business you are and your budget. Digital marketing is a highly professional and specialised service. So we at Frank Lauda Digital have partnered up with a small but reputable and experienced business, that handles that for us.

We personally think a smaller boutique business provides a better more personalised service, rather than dealing with a large company. Because your dealing with professionals on the ground rather than a multitude of go-between people.

So if you don’t already have some digital marketing in place, our network can help you achieve good results.

Search Engine Optimisation

Did you know that the first ranked site in a google search gets an average click-through rate of 36.4%, the second-ranked site gets 12.5% while number three receives 9.5%.

So how do you get on the first page, or even in the first 3 rankings? You employ what’s called ‘Search Engine Optimisation’ (SEO) tactics! SEO involves optimizing a sites coding, presentation, and structure to a site or including unique content on pages – that allows a search engine to ‘index’ or easily find your information.

SEO involves a whole range of strategies such as meta and title tags, using image alt tags, links to other reputable sites, using keywords enough but not too much. The list goes on! You don’t need to know the detail just that if you want your website to be found, it’s worth investing in some SEO from an experienced SEO specialist. Get in touch!

Search Engine Optimisation
Google Adwords

Google Ads (PPC)

Google ads, formally Google AdWords is a Pay Per Click (PPC) service offered by Google. This is a very powerful marketing tool that helps you get on the top of searches for your targeted keywords.

It works as is says, when your ad gets an impression, and some click on your ad to go to your website, you pay for that click. Google has a handy tool that compares what your competitor are spending, and you can gauge your daily spending limit on that.

So I can help you set up that up and a google business account if you don’t already have one. Which is also essential to have for local searches. Get in touch!

Email Marketing

Email marketing is an effective and cost-effective way of communicating with your customers. Done professionally and regularly, it can create rapport with your customs and encourage customer loyalty and repeat business.

We can help you design and create custom email templates that reflect your website and your overall branding. You can use these templates to create your own email campaigns. The email software of choice is ActiveCampaign. But we can work with Mailchimp, Infusionsoft, and Campaign Monitor.

Email Marekting

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Get in touch with us to discuss your business needs and goals.