Life Medical Imaging now has a beautifully designed, intuitive website that builds trust and guides visitors to take action. Not only does the new site convey authority, it showcases a friendly look and feel, which has been achieved with the use of animations across the site’s home page. As a result, the website has a refreshing tone that sets the client apart from other providers’ more rigid, generic websites.
Best of all, the new website has been optimised for usability – in terms of form and aesthetics – and overall functionality. An example of this is the contrast between the original website’s complex and confusing design, and the new site’s simple, user-friendly navigation.