Down to Earth CBD is a genuine Australian CBD oil brand — full-spectrum, broad-spectrum and isolate oils made from organic hemp, third-party lab-tested, with lab reports published publicly on its website. Here is a straight, factual review of what Down to Earth offers, followed by a Byron Bay alternative that extends the line-up with CBG and CBN oils: FraLa CBD, an Australian hemp-extract label shipping tracked orders across Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Byron Bay and the rest of NSW.
This review is independent. FraLa CBD is a separate Australian shop; it is not Down to Earth, not Down to Earth's official store, and not an affiliate. You can browse Down to Earth's own products on Down to Earth's official site.
What Down to Earth CBD offers
Down to Earth — trading as Primitive Extracts — is an Australian CBD label that ships to both Australia and New Zealand. Its oils are built around three spectrum types: full-spectrum (sold under the "Full Defence" name), broad-spectrum and isolate, with a pet line rounding out the range.
The full-spectrum oils — Full Defence — come in 500mg, 1000mg and 3000mg strengths, all in 30ml bottles. Full Defence is a whole-plant hemp extract that retains the legal trace of THC (under 0.3%) alongside CBD and the minor cannabinoids present in the plant.
The broad-spectrum option is available at 3000mg in a 30ml bottle; the THC is removed in processing, leaving the other cannabinoids intact. The isolate line — ISO1000 at 1000mg and ISO2000 at 2000mg — contains a single purified cannabinoid, with no THC and no minor plant compounds.
Down to Earth also carries a pet oil (Pet Defence, 250mg, 30ml, full-spectrum) plus a broader product shelf: gummies, balms, bath salts, hemp honey and chocolate. The range is genuinely wide for an Australian brand.
On sourcing, Down to Earth uses organically grown hemp from US farms with GMP certification. On lab testing, it publishes third-party lab reports for its products on its website — a level of public transparency that is worth noting as a baseline for any comparison. Prices run from $79 (Full Defence 500mg) to $260 (Full Defence 3000mg) in AUD, with the isolate lines starting from $75.
How the ranges compare on composition
A like-for-like composition review looks at spectrum, milligrams, bottle size, carrier oil, THC content and cannabinoid focus. On the shared ground, both brands sit in the same part of the market:
Full-spectrum CBD oil: Down to Earth's Full Defence and FraLa CBD's full-spectrum CBD oil are both whole-plant hemp extracts with trace THC under 0.3%. Both are held in a coconut-derived MCT carrier.
THC-free options: Down to Earth achieves 0% THC via its broad-spectrum and isolate lines. FraLa CBD covers the same ground with a broad-spectrum CBD oil (THC removed) and a CBN oil that is an isolate (also THC-free).
Where the two ranges part ways is the single-cannabinoid extensions. Down to Earth's oil line centres on CBD across spectrum types. FraLa CBD carries two oils Down to Earth does not offer as standalone products: a CBG oil, which delivers cannabigerol as the primary cannabinoid, and a CBN oil, a cannabinol isolate that is THC-free. If CBG or CBN as their own dedicated oil — rather than as a trace component in a full-spectrum blend — is what you are looking for, that is a structural difference between the two brands.
Bottle format is another practical variable. Down to Earth's oils are 30ml bottles. FraLa CBD's are 50ml, which changes the cost-per-millilitre calculation even when the total milligrams look similar on the label. It is worth doing that maths before comparing sticker prices: divide the total milligrams by the bottle volume in ml, and compare that figure between products, not the headline price.
Pet oil: both stores offer a pet-formulated oil. Down to Earth's Pet Defence is 250mg in a 30ml bottle; FraLa CBD's pet CBD oil is a 2000mg formulation in a 50ml bottle. Both are described by composition; neither should be read as a treatment for a pet's condition.
Lab testing: both brands commit to third-party testing. Down to Earth publishes its lab reports openly on its product pages. FraLa CBD provides a batch-specific Certificate of Analysis on request — email [email protected] with the lot number from your bottle. For a practical guide to reading either brand's COA — what the cannabinoid profile section tells you, how to match the batch number to your bottle, and what the THC figure means — see the guide to reading a CBD Certificate of Analysis on this site.
The Byron Bay alternative — FraLa CBD
FraLa CBD is based in Byron Bay, NSW. That framing matters slightly differently here than in a city-by-city shop directory: both Down to Earth and FraLa CBD are Australian brands that ship nationally, so the comparison is really about what each label carries and how each operates, rather than which one is closer to your door.
FraLa CBD sources from EU Labs in Amsterdam — the label on every bottle reads "manufactured for EU Labs, Amsterdam" — and holds those oils for dispatch within Australia. Every batch is tested by a third-party laboratory; the Certificate of Analysis covers cannabinoid profile and THC content for that specific production run, matched to the lot number on your bottle. That batch-specific approach is the same discipline Down to Earth applies with its published reports; the two brands differ on public versus on-request access to the documents.
The range at FraLa CBD: full-spectrum, broad-spectrum, CBG, CBN and a pet oil, all in 50ml bottles, all in AUD, from $89.95, shipping to Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Byron Bay and Australia-wide. You can see the full range and current prices on the shop page.
For context on how both brands compare within the wider Australian market — alongside other AU CBD oil options — the best CBD oil in Australia roundup covers the landscape factually, using the same composition-based criteria used in this review.
From our CBD oil range
CBD Oil 1000mg – Broad Spectrum
Broad-spectrum CBD — all the supporting cannabinoids and terpenes from the hemp plant, with THC removed. 1000mg in a 50ml MCT bottle (20mg per ml).
CBD Oil 12000mg – Full Spectrum
The whole-hemp profile — CBD alongside the smaller cannabinoids and terpenes from the same extraction. Trace THC stays under 0.3%. 12000mg in 50ml of MCT oil (240mg per ml).
CBN Oil 3000mg – Cannabinol
Cannabinol — the cannabinoid that forms as raw hemp ages. 3000mg of CBN isolate in 50ml of MCT oil (60mg per ml). A common choice for evening routines among people already familiar with CBD.
What to look for when comparing Australian CBD oils
Whether you are looking at Down to Earth, FraLa CBD, or any other brand, the same short checklist keeps the comparison on facts rather than marketing language:
Spectrum — full-spectrum retains the plant's full cannabinoid profile including trace THC (under 0.3%). Broad-spectrum has THC removed but keeps the other minor cannabinoids. An isolate or single-cannabinoid oil contains one purified compound. This is a compositional choice, not a quality ranking; neither type is inherently better.
Milligrams per bottle — and per ml — the label milligrams tell you the total cannabinoid content in the bottle. The per-ml figure (total mg divided by volume in ml) is more useful for comparison when bottle sizes differ. A 1000mg oil in a 30ml bottle delivers approximately 33mg/ml; the same 1000mg in a 50ml bottle is 20mg/ml. Two products at the same price but different volumes can have very different concentrations.
Carrier oil — the most common carrier for hemp-derived CBD oil is MCT (medium-chain triglyceride oil, usually coconut-derived). Both brands use MCT. If you have a coconut allergy, check the carrier before purchasing.
THC content stated plainly — the COA should confirm the figure. For a full-spectrum product: under 0.3%. For broad-spectrum or isolate: 0.00% or not detected.
Batch-specific COA — a document that applies to your batch, matching the lot number on your bottle, from a named third-party laboratory. A general quality statement from the brand is not a Certificate of Analysis.
For more on what each section of a COA means in practice, including how to read the contaminant screen and how to cross-check the labelled strength against the cannabinoid profile figure, see the guide to reading a CBD Certificate of Analysis.
The TGA website is the authoritative source on how CBD products are regulated in Australia, including the current scheduling framework for cannabidiol.
Common questions about Down to Earth and FraLa CBD
Is Down to Earth an Australian brand? Yes. Down to Earth — trading as Primitive Extracts — is an Australian CBD label that ships to Australia and New Zealand. It sells full-spectrum, broad-spectrum and isolate CBD oils alongside a broader range of edibles and topicals. Its own products are at downtoearthcbd.com.au.
Does Down to Earth publish its lab reports? Down to Earth publishes third-party lab reports for its oils on its product pages. FraLa CBD provides a batch Certificate of Analysis on request — email [email protected] with your lot number.
What does FraLa CBD carry that Down to Earth's oil line doesn't? Dedicated CBG oil (cannabigerol) and CBN oil (cannabinol isolate, THC-free) as standalone products, plus a 2000mg pet CBD oil in a 50ml bottle format. See the full range for every SKU.
Where can I compare other Australian CBD brands? The best CBD oil in Australia roundup covers multiple AU brands factually. For a specific look at another online store, the Krush Organics review uses the same composition-based approach. If you are in WA, the CBD oil in Perth guide is relevant for local delivery context.
Is CBD oil legal in NSW? Yes, within the national framework: low-dose cannabidiol is pharmacist-only (Schedule 3), and higher-strength products require a prescription (Schedule 4). The current schedules and conditions are on the TGA website. FraLa CBD sells hemp-derived cannabidiol oil and makes no claims about health conditions.
Can I request a COA for my FraLa CBD bottle? Yes. Email [email protected] with the lot number from the base of your bottle. For guidance on what the document says and how to read the cannabinoid profile and THC figure, the guide to reading a COA is there for exactly that.
Down to Earth is a legitimate, transparent Australian CBD brand and a fair point of comparison. For buyers who want a Byron Bay-based label with dedicated CBG and CBN oils, a 50ml bottle format and EU Labs-sourced hemp extract, the FraLa CBD range is worth a look — real lab-tested cannabidiol oil, shipped to Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Byron Bay and across NSW.
